Calculator

Blended Take Rate Calculator

Fee burden is rarely one rate. Most sellers carry a mix of marketplace, storefront, and higher-drag lanes that together create a weighted take rate. Use this calculator to see the mix-level fee burden instead of guessing from one channel.

Estimate the weighted take rate across multiple lanes
Translate the blend into monthly take dollars
See how much extra drag expensive lanes create above the cheapest path

Calculate blended take rate

Enter monthly revenue and the revenue share plus take rate for three lanes. They can represent Amazon, Shopify, financed checkout, wholesale, TikTok Shop, or any other mix you want to compare.

Monthly gross revenue Revenue before fee take across the full mix. Channel 1 share % For example Amazon or another high-take lane. Channel 1 take rate % Blended fee burden on channel 1 revenue. Channel 2 share % For example Shopify or your core DTC lane. Channel 2 take rate % Payments plus checkout tooling drag on channel 2. Channel 3 share % For example financed checkout, TikTok Shop, or wholesale. Channel 3 take rate % Fee burden on the third lane.

Three blended take scenarios.

Formula

What the blend is exposing

Blended take rate = Weighted average of take rates across the revenue mix

Monthly take amount = Monthly gross revenue × Blended take rate

This is a mix-level fee model, not a margin model. It gives you the weighted revenue haircut before product, fulfilment, and ads are even considered, which makes it a good first pass for understanding how expensive the commercial stack has become.

Where blended fee burden gets missed

Teams quote one channel rate while the business is operating in three.
Expensive lanes look small in isolation but heavy in the weighted blend.
Revenue grows while the commercial haircut quietly widens underneath.

Where to go next

Once the take rate is clear, connect it back to contribution with payout and channel-mix tools so the fee blend stops being analyzed in isolation.