Lane 01
Marketplace payout
Use this lane when the gross order value looks fine but the marketplace payout is harder to trust. It now covers Etsy, Amazon, Amazon FBA, eBay, and TikTok Shop, each with a slightly different fee base and drag pattern.
Seller ops, not vanity revenue
Read the order like an operator, not like a dashboard.
FeeDeck is built for the moment when gross revenue stops being useful. It breaks an order into platform fees, storefront drag, fulfilment, 3PL overhead, landed cost, and acquisition pressure so you can see whether the sale still deserves traffic.
- 12 calculators
- 3 seller guides
- Built for payout-first decision making
Tool Hub
Start with the layer that is hiding the truth
Each tool in FeeDeck isolates one pressure point in the order. Marketplace fees, storefront drag, 3PL overhead, landed cost, and break-even ROAS all answer slightly different questions, but they belong in the same operating system.
Lane 02
Storefront and processor drag
When checkout mix matters, compare the net left by Shopify, Stripe, and PayPal instead of assuming the store stack is too small to move the business. Use payout margin when you want the whole order collapsed into one view.
Lane 03
Traffic ceiling
Break-even ROAS belongs here because ad efficiency only makes sense after the order is already carrying product cost, fulfilment, and fee drag honestly.
Lane 04
Fulfilment and import floor
Supplier cost alone is not a selling floor. Use landed cost and 3PL cost when shipping, storage, pick-pack, duty, and other operational layers are the reason the product margin feels softer than it should.
Decision Lanes
Three ways sellers usually move through FeeDeck
The order does not always break in the same place. These are the most common decision paths for launch.
Case 01
“The marketplace order sells, but I do not trust the take-home.”
Run the marketplace fee stack first, then isolate whether FBA or affiliate drag is doing more damage before you judge the order on payout margin.
Etsy / Amazon / eBay / TikTok
Amazon FBA
Payout Margin
Case 02
“Checkout is converting, but the storefront stack is eating the order.”
Compare Shopify, Stripe, and PayPal drag, then collapse the order into a full payout margin view when you want one answer instead of multiple tools.
Shopify Fee Calculator
Stripe Fee Calculator
PayPal / Payout Margin
Case 03
“ROAS looks good in ads, but ops still make the order feel thin.”
That usually means the acquisition target was set from revenue instead of from contribution. Clean landed cost and 3PL drag first, then reset the ROAS line.
Landed Cost
3PL Cost
Break-even ROAS
Guides
Search-friendly support pages for the moments before the tool gets trusted
These guides exist for the searches people make when they know the order has a problem but do not yet know which calculator to reach for.
Guide 01
Etsy Fees Explained
A straightforward breakdown of listing fees, transaction fees, payment processing, and offsite ads so the order can be read more clearly.
Read the guideGuide 02
How to Calculate Break-even ROAS
A practical breakdown of contribution before ads, why fee-blind ROAS targets are misleading, and how to connect ad efficiency to real order economics.
Read the guideGuide 03
How to Calculate Landed Cost
A practical walkthrough of supplier cost, inbound shipping, duty, and import overhead so the product floor stops being guessed from the wrong number.
Read the guideFAQ
Common FeeDeck questions
Should I start with marketplace fees or ROAS?
Start with the layer that feels least reliable. If payout is unclear, begin with marketplace, Shopify, or processor fees. If payout is already clean but traffic efficiency is the pressure point, move into break-even ROAS.
Why not judge profit from revenue alone?
Revenue is too early in the order. Marketplace take, payment fees, fulfilment, and import overhead all sit between revenue and the amount that is truly available for ads or retained profit.
Can I use these calculators outside Etsy and DTC?
Yes. The logic carries into Amazon FBA, eBay, TikTok Shop, Shopify, wholesale, services, and any model where you need to separate the gross charge from what the business actually keeps.
Launch point
Open the tool that matches the failure mode in the order
If the order looks strong but the payout feels weak, start with the marketplace stack. If operations are the blind spot, move into landed cost and 3PL before you blame traffic.